Smoking is still the main cause of preventable death in Ireland, killing up to half of all smokers according to the Health Service Executive.

Around the world, health authorities acknowledge that vaping and smoke-free nicotine products are an effective tool for people who want to quit smoking. In Ireland alone, 25% of smokers who have successfully quit used vaping. That’s according to the Healthy Ireland Survey (2023).

Despite the evidence that vaping is a successful harm-reduction tool and a reduced-risk alternative to smoking for adults who want to quit, there’s a lot of misinformation and myths about vaping in Ireland. A more balanced, pragmatic approach, like that of the UK, Sweden or New Zealand, is critical for a smoke-free future.

The Reduced Risk Product Association (RRPA) is leading the movement for responsible vaping and smoke-free nicotine products in Ireland. The RRPA advocates for the needs of independent businesses in Ireland who sell and distribute vaping and smoke-free nicotine products, ensuring their voices are heard in shaping fair regulations and avoiding unintended policy consequences.